Why Outdoor Advertising?

Lowest Cost

According to a study conducted by Wells Fargo Securities, Outdoor Billboard Advertising beat out all other forms of mass media advertising based on the cost per viewer. The study included Radio, TV, online advertising, and print media. When it comes to getting your message out to the masses, no other form of mass media advertising even comes close.

 

Unequaled Reach

According to research published in the The Arbitron National In-Car Study, Americans on average spend upwards of 20 hours per week traveling a distance of more than 200 miles. The study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.” These statistics prove that working with Manabloom Media will get you the viewers, sure, but can this really affect your bottom line?

According to the study more than half of billboard viewers aged 18 or older have…

  • Learned about an event they were interested in attending (58%)
  • Learned about a restaurant they later visited (58%)
  • Talked about something funny they saw (56%) on a roadside billboard
  • Been reminded to tune into a TV program (33%) or a radio station (44%)
  • Noted a phone number (26%) or Web site address (28%) written on an outdoor billboard

So, yes. Not only will your business advertisements get noticed, but the people who see your ads are proven to act on them.

 

Why Does it Work So Well?

How is results like this even possible? According to studies, “billboard viewers make shopping decisions while in the car.” According to a recent study by AAA, “Over 66 percent of total driving trips  are done by drivers without a passenger in the vehicle.” I’m sure you’ve noticed that when you’re alone in your car, you frequently have very little to do other than to drive and think. Based on that behavior, studies reveal the following:

  • 72% of billboard viewers frequently or sometimes shop on their way home from work
  • 68% frequently or sometimes make their shopping decisions while in the car
  • 38% make the decision to stop at the store while on their way home
  • 24% say they were motivated to visit a particular store that day because of an outdoor ad message
  • 32% visited the retailer they saw on a billboard later that week
  • 50% reported receiving directional information from a billboard
  • 24% said they have immediately visited a business because of an outdoor ad message

 

Take the next step. Contact a Manabloom Media representative right now and see how we can help you grow your business.

 

References:
– https://newsroom.aaa.com/2016/09/americans-spend-average-17600-minutes-driving-year/
– http://www.arbitron.com/downloads/InCarStudy2009.pdf
– http://www.jcdecauxna.com/sites/default/files/assets/transportation/documents/studies/ooh_effectiveness_and_roi.pdf